A watch has become a powerful accessory which can give the impression of power, wealth or just plain good taste. As awareness and respect for the fine art of watchmaking continues to grow, a luxury watch has become more than just an item of jewellery, a well-chosen watch is an essential accessory which gives a lasting first impression. Now more than ever it has become vital to choose the right watch for your image, but how do you choose the perfect men’s watch

  • · Step 1

Ask yourself where do you want to wear this watch? Do you spend your waking hours in a suit and tie or are you a jeans and t-shirt kind of guy? The traditional dress watch is once again in fashion and styles such as the Blancpain Villeret which you can view at, a Maurice Lacroix Masterpiece or something from the Jaeger-Le Coultre Master collection all have pure clean classically styled dials and are perfect for business meetings right through to formal dress wear. For a sporty more casual watch try a Chronograph from the TAG Heuer Carrera or Oris TT3 range or the iconic Audemars Piguet Royal Oak Offshore Chronograph. These bold and chunky styles are intelligently designed, innovative and incredibly stylish.

Blancpain villeret

Jaeger-Le Coultre Master

Chronograph By Tag Hueur

  • Step 2

What do you want your watch to do? Obviously tell the time, but for the gadget lover or sports fan an incredible range of functions can be packed into the tiny marvel that is the modern mechanical watch movement. Timing functions such as the Chronograph are common functions available in a mechanical watch, but you can also choose to have a piece with second time zone displays (GMT), a watch which sounds the hours, quarter hours and minutes (Minute Repeater) or even a watch which displays the time linearly in the form of a Retrograde dial.

  • Step 3

How much can you afford to pay? In the case of luxury Swiss watches, the sky really is the limit but you do get uncompromising quality and standards for your money. Fortunately some brands like Corum and Ebel produce an excellent portfolio of distinctive finely crafted watches to suit more moderate budgets. You can save a lot by buying on-line but make sure that you buy from a reputable site and try to speak to a person not just an answering machine about your requirements.